3, 2, 1
Pause, Stop, Rewind
Let's start with number one, 1 Facebook Giveaway. Facebook giveaways are very common, so why are we recommending this? Let us ask, have you seen a crazy impact on business due to something you gave away on social media? Probably not. What business owners don't understand if that Facebook actually records information about everyone who entered your giveaway. You can retarget all of those entries with a great discount code for your business.
To the right, you will see a giveaway that we recently helped administer for a client. With carefully crafted ad copy, an attractive picture, the correct budget behind the giveaway, and a great item - you can easily elevate your giveaways to the next level. After this giveaway, we had over 7,000 people we could retarget with a 20% off coupon for a Christmas tree. That's right, retargeting customers who are actually already interested in our product.
2 Google Ads
Taking a slight break from Facebook, let's move right into Google. We recommend 2 Google Ads running for your business each month. Google Ads are pay-per-click advertisements that can pop up at the top of Google searches, on millions of websites through the web, and on apps.
2 Google Ads are recommended for starters. Some clients see it best fit to do more and some decide to do less, this goes along with marketing being different for each company.
1 Google Ad will be dedicated to a general overview of your business. For example, if you are a doctor (see picture above) you would need to pop up anytime someone googled for your service directly.
The 2nd Google Ad will need to be in place to advertise a special. If you are running a huge sale, free screenings, or anything in between - you will want this advertised.
3 Facebook Ads
Let's tie it all together.
This ad will be focused on brand awareness. We will be exposing your brand to a new customer base that is unfamiliar with your brand, products, or services.
Your second ad will focus on retargeting the giveaway post that we mentioned earlier. We will hit these potential leads will an offer to get them to convert.
Your third ad will range depending on what we think is best for your business.